Well, during this whole semester we have been working on groups on this Final Project. The aim of the final project was create a Marketing Campaign f to achieve a goal set by our clients. In our case, the client was the school and our goal was increase the visits to our website by 45% and the enrollment of students from out of the state of West Virginia. The school also told us that they had an old marketing campaign but it was just on the radio, so that they were trying to find a new way of attracting students. The problem came when told us that our budget to do this campaign was really low.
So there we were with a new project to face and a really small budget. The first thing we did was find our target audience with the help of Commspoint. However, we were really upset as we tried to reach teenager from 16 to 18 years old as our first audience but Commpoint did not let us. So we decided to target our audience in between 18-24 as are the ages of most of the students enrolled. With the information found on Comspoint we decided to advertised our client in three different ways in order to achieve our goals. The three ways are: through videos on youtube and other social medias, as our stats show us we can see that 70% of our target audience uses their device to watch at least an hour of videos every day. We were trying to create two videos one video of 15 seconds, and another one of 30 seconds that you could not skip. Secondly, we are trying to create a media for the School to be connected to the actual students, the future students and the alumni, we will also create competitions with the #Home in order to enroll more students from out of the state. And thirdly, by creating posters to send to High Schools from states near West Virginia, as our target was Juniors and Seniors at High Schools from out the state.
In order to measure our success with this campaign we will have to wait for next year admissions statistics in order to see if we reach that goal. We will also measure the clickthroughs of the videos with google analytics and to measure the website success we will create a questionnaire.